Cookie Policy

Last Updated: 12 April, 2026

This Cookie Policy ("Policy") applies to websites operated by Best Ire Betting Sites (the "Site", "us" or "we"). By accessing and using the Site, you agree to the use of cookies as described in this Policy.

We reserve the right to revise this Policy at any time. We encourage you to revisit this page periodically to stay informed of any updates. Continued use of the Site following any revisions indicates your acceptance of the amended Policy. If you do not agree with this Policy, your only option is to discontinue using the Site or manage your cookie preferences through your browser settings.

This Cookie Policy forms part of our Privacy Policy, and any terms defined there carry the same meaning here.

This Policy Covers:

  • What cookies are
  • How cookies are used on the Site
  • How third parties use cookies
  • Your cookie choices
  • Interest-based advertising

What Are Cookies?

A cookie is a small text file stored in your browser that allows the Site or third parties to identify you as a returning visitor. Cookies fulfil several functions: they activate site features, provide analytical data, store your preferences, and help deliver advertisements and behavioural marketing.

Cookies may be session cookies (which expire once you close your browser) or persistent cookies (which remain until their expiry date or until you manually delete them). Cookies placed by the website you are visiting are called "first-party cookies", while those set by other parties are known as "third-party cookies".

Cookies frequently work alongside pixel tags embedded on websites. Pixel tags (also referred to as web beacons or clear GIFs) are transparent graphic images used in tandem with cookies to track visitor behaviour, monitor referrals, enable retargeting, and support interest-based advertising as described in Section 5.

How We Use Cookies

When you visit the Site or interact with our services, we or third parties may place cookies in your browser. Some cookies are only activated when you access particular features or set specific preferences, while others serve longer-term purposes.

Each cookie serves one of the following functions:

Essential Cookies

First-party cookies that power fundamental site functionality, such as keeping you signed in or completing transactions.

Analytics Cookies

Cookies used to understand how the Site is accessed and navigated, enabling us to improve performance and test new features. These may be first-party or third-party cookies.

Preference Cookies

First-party cookies that save your settings and preferences while using the Site.

Advertising Cookies

Third-party cookies (sometimes referred to as "behavioural" or "targeted" advertising cookies) placed by advertising platforms to show relevant advertisements based on your browsing activity.

Third-Party Cookie Usage

Third-party services such as analytics providers and advertising networks typically use cookies to gather anonymised data about users. They may use this data to better understand how visitors interact with our Site and with other websites they visit.

Your Cookie Choices

If you would prefer not to accept cookies, you can update your browser settings to remove existing cookies and prevent new ones from being stored. Please be aware that disabling cookies may restrict certain Site features and prevent some pages from loading correctly.

You may also opt out of third-party cookies by following the instructions provided in their respective privacy policies.

Managing Cookies by Browser

Disabling Behavioural Advertising Cookies

If you have concerns about behaviourally targeted advertising cookies, users in the EU can visit www.youronlinechoices.eu and users in the US can visit www.aboutads.info/choices/ for further guidance.

Google Chrome

Click the menu icon → Settings → Show advanced settings → Privacy → Content settings. To allow cookies, select 'Allow local data to be set'. To block them, select 'Block sites from setting any data'. For full instructions, visit Google Chrome Help.

Microsoft Internet Explorer

Click Tools → Internet Options → Privacy tab. Slide the bar to 'Medium' or lower to allow cookies, or to the top to block all cookies. Visit Microsoft Support for more information.

Microsoft Edge

Click More actions → Settings → View advanced settings → Cookies. Select your preferred option and restart Edge for changes to take effect.

Mozilla Firefox

Click Tools → Options → Privacy panel. Tick or untick 'Accept cookies for sites' according to your preference. Visit Mozilla Support for additional guidance.

Opera

Click Settings → Quick Preferences. Check or uncheck "Enable Cookies". Visit Opera Help for more details.

Safari (macOS)

Click Safari → Preferences → Security. Under 'Accept cookies', choose 'Only from sites you navigate to' or 'Never'. Visit Apple Support for more information.

Other Browsers

Consult the help documentation within your browser or reach out directly to the browser developer.

Cookie Management

Most browsers accept cookies automatically by default. You can adjust your settings to block cookies or receive alerts before they are placed. Please note that disabling cookies may affect your experience on the Site and limit access to certain sections or functionality.

Interest-Based Advertising

We and our third-party partners participate in interest-based advertising to deliver personalised content and advertisements. The Site does not govern how third parties use cookies or other technologies for online, mobile, or email advertising and accepts no liability for their conduct or policies.

For any questions about our Cookie Policy, please reach out to us at privacy@bestirebettingsites.com.

Third-Party Cookies

Google

We make use of various products and features provided by Google LLC.

Google Analytics

Our services utilise Google Analytics, which uses cookies to analyse how the Site is used. Data generated about your usage (including your IP address) is transmitted to and stored by Google on servers in the United States. We apply IP anonymisation ("gat._anonymize()") to ensure that IP addresses are collected in anonymised form (IP masking).

For users in EU Member States and the European Economic Area, Google truncates IP addresses prior to storage. Only in exceptional circumstances is the full IP address sent to US servers for shortening. Google uses this data to evaluate Site usage, generate reports, and provide related services. Google will not associate your IP address with any other data it holds.

You may decline cookies through your browser settings, though this may limit certain Site functionality. To prevent Google from processing your data, you can install the browser opt-out plug-in.

For Google Analytics terms, visit Google Analytics Terms or Google Policies.

Google Dynamic Remarketing

We use Google Dynamic Remarketing to advertise across the web, particularly via the Google Display Network. This service presents ads based on sections of the Site you have previously visited, using cookies. These cookies do not identify you personally or access your device. You may opt out via Google's Ads Settings.

Google AdWords

We use Google AdWords for search-based advertising. You may opt out via Google's Ads Settings.

DoubleClick by Google

DoubleClick uses cookies to deliver interest-based advertisements, recording which ads have been displayed and whether you reached a site via an advertisement. These cookies do not collect any personally identifiable information. You may opt out via Google's Ads Settings.

Facebook

We use retargeting tags and Custom Audiences provided by Facebook Inc.

Facebook Custom Audiences

For interest-based advertising, we use Facebook Custom Audiences. A non-reversible, non-personal hash value is generated from your usage data and transmitted to Facebook for analysis and marketing purposes. This includes Site activity and IP address for geographic ad targeting. All data transmissions are encrypted and remain anonymous to us.

To view Facebook's privacy policy, visit Facebook Privacy. You can disable Custom Audiences via Facebook Ad Settings.

Facebook Conversion Tracking Pixel

This tool tracks user actions following clicks on Facebook advertisements, enabling us to measure the effectiveness of our ads for statistical purposes. Data collected through this tool remains anonymous — we are unable to view individual user information. However, Facebook may process and use this data in accordance with their Privacy Policy.

You may withdraw your consent at any time via Facebook Ad Settings.

Additional Third Parties

Other third parties that may access information through our partner sites include: